brand ignition: celebrating a shared thought
A framework showing how to connect a brand with its target audience through the communication and support of a shared thought (a compelling and relevant idea). The shared thought is the cause for mutual celebration, relating to an idea close to the hearts of the audience and demonstrated through the actions of the brand.
First the brand publicly claims the idea it champions and then it promotes the celebration of the idea. Consumer interest in the idea (and brand) is then shaped and facilitated through a community that promotes a bond between the brand and its audience in their joint loyalty to the ideal.
Filed under: 2007, May | 1 Comment
Tags: Account Planning, Brand Ignition, Brand Model, Brand Strategy