Bottle top design – representing the brand in brief

09Oct08

Having worked in design agencies and been involved in the design of packaging, I admit to having a soft spot for those who are able to encapsulate and express a brand through great design.

Being able to capture a brand with simplicity, distinction and impact isn’t easy. Expressing a design effectively on small items is even harder. Take an essentially integral part of a piece of packaging, such as a bottle top, for example. The best designs are able to reflect and represent the brand even when seperated from the bottle itself.

I noticed a design fan on Flickr who has gone to the lenghts of collecting examples. The best designs are like brand artworks, the worst simply fail to embody, or even help to identify, the branded bottle they were taken from.

Take a look at the collection: HERE

Bottle Top Design

Bottle Top Design

Someone

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