HSBC advertise using a wrap-around on The Daily Telegraph

15Jun10

There was a distinctive, if expensive, piece of advertising from HSBC today. They chose to make a final call for entries in their Business Thinking 2010 Programme, by placing a tracing paper style wrap over the front and back pages of The Daily Telegraph.

I wonder is this ran on all copies, or regionally? I picked up this copy in central London. The last full cover wrap-around take over of a national paper that I recall was for Microsoft. But that was on ordinary printed news stock with The Times some years ago. Wrap-arounds are a very regular feature in the Metro freesheet; which has some interesting case studies on this media usage I believe. but I’ve never seen one implemented on transparent stock before.

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