Posts Tagged ‘Account Planning’
Around a decade ago I started to meet experienced account planners who maligned the loss of planning craft in the young upstarts who were joining the diverse tribe of people who are now planners.
Times have changed; project turn-around has greatly accelerated, leaving planners tasked to complete projects ever-faster. A deadline of a week may be [...]
Filed under: 2008, May | Leave a Comment
Tags: Account Planning, Fast Strategy, Frame-by-Frame Planning, IPA, Kevin Sugrue
BrandStars Update
18Oct07
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info.
In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around [...]
Filed under: 2007, October | Leave a Comment
Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy
