Posts Tagged ‘Advertising’
FIVE have picked up the ABC series FlashForward in the UK (thank you Dawn Airey). It’s an enjoyable show that has the critics in the States raving.
The acting talent on-hand are excellent and the series pace is less frantic or cryptic than Lost, but still enjoyable.
The cast is headed by Joseph Fiennes and the [...]
Filed under: 2009 October | Leave a Comment
Tags: Advertising, Blackberry, Brannon Braga, BT, Bueno, Dawn Airey, FIVE, FIVE on Demand, FlashForward, Joseph Fiennes, Tess Alps, X-Box 360
An interesting article from the Advertising Research Foundation’s 55th Anniversary conference HERE, courtesy of Mediapost.com.
It discusses the need for market research to stop asking consumers to over-analyse issues and instead place greater emphasis on recording a more natural consumer response. Such as recording what people actually do, rather than what they say they think.
I [...]
Filed under: 2009, April | Leave a Comment
Tags: Advertising, Market Research, Advertising Research Foundation
Bloguerrilla
Something worth taking a look at.
Bloguerrilla is an Italian blog for ambient media, guerrilla stunts, experiential events and advertising in a viral vain.
Whilst unfortunately I don’t speak Italian, I do read ideas and this blog captures lots of them.
The YouTube video promoting what the blog covers: HERE
The link to the site: Bloguerrilla.it
Filed under: 2009 February | Leave a Comment
Tags: Advertising, Ambient, Bloguerrilla, Bloguerrilla.it, Experiential, Viral
Forecasts and analysis on the recession are being avidly sought at present.
While the commercial environment has of course changed in the last decade, with the growth of digital retailing and social networking a possible key difference from earlier times. I was very interested to read the information below from McGraw Hill that examines trends [...]
Filed under: 2009 February | 1 Comment
Tags: Advertising, McGraw-Hill, Recession
Thanks to Dominique Poncin for a wonderful quote from Banksy:
Filed under: 2008, August | 4 Comments
Tags: Advertising, Banksy, Banksy quote, Modern Art
BrandStars Update
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info.
In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around [...]
Filed under: 2007, October | Leave a Comment
Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy
