BrandStars positioning and mapping tool hits 50,000

21Jan09

I was delighted to notice this morning that over 50,000 people have now taken an interest in BrandStars, my brand positioning and mapping tool. With around 8,500 downloading a copy to keep.
The system was developed to position and map more complex product portfolios, such as those held by automotive brands or manufacturers like Sony [...]

Filed under: 2009, January   |  Leave a Comment
Tags: BBH, brand mapping, Brand Positioning, Brand Stars, BrandStars, Dylan Williams, Kevin Sugrue, Slide Share

BrandStars – brand mapping system update

10Aug08

After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep.
The system was originally conceived as a method of mapping an extensive product range around a central brand positioning.
The system may be viewed here: [...]

Filed under: 2008, August   |  Leave a Comment
Tags: brand mapping, Brand Positioning, BrandStars, Kevin Sugrue