Posts Tagged ‘Brand Positioning’

This simple grid helps to visualise and categorise the competitors in any industry sector. Plot the competitors within any given market inside the grid, based on their product performance and brand magentism.


I was delighted to notice this morning that over 50,000 people have now taken an interest in BrandStars, my brand positioning and mapping tool. With around 8,500 downloading a copy to keep. The system was developed to position and map more complex product portfolios, such as those held by automotive brands or manufacturers like Sony […]


After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep. The system was originally conceived as a method of mapping an extensive product range around a central brand positioning. The system may be viewed […]



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