BrandStars Update

18Oct07

Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info.
In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around [...]

Filed under: 2007, October   |  Leave a Comment
Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy