Posts Tagged ‘Brand Strategy’

The Premise: Brands benefit from elevating themselves into a position of iconic leadership, becoming brands that are celebrated because of their engaging belief and distinctive appeal.  People want to engage more and will pay more for brands that are celebrated as desirable and different. To help build a cult following (and this doesn’t imply a […]


Many businesses are driven by Key Performance Indicators (KPI’s.) These often include a refinement of traditional customer satisfaction, a Net Promoter Score (NPS) that provides a simple calculation of customer loyalty. The Net Promoter Score is obtained by asking customers a single question on a 0 to 10 rating scale, where 10 is “extremely likely” […]



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