BrandStars – Brand Mapping Tool Update

30Mar08

I launched the BrandStars brand mapping tool on Slideshare around 7 months ago. I’ve been very pleased with the level of interest and recommend using Slideshare to distribute ideas and presentations to planners and marketing people worldwide.
The Link for BrandStars
So far 11,417 people have viewed the document, with 2,475 downloading a copy.

Filed under: 2008, March   |  Leave a Comment
Tags: Brand, BrandStars, mapping, Slideshare, Sugrue

Thinkbox Seminar: TV and the Brain: How creativity wins

01Feb08

Thinkbox are holding a seminar entitled TV and the Brain: How creativity wins.

I attended a seminar by Millward Brown a couple of years ago on a similar subject. It appears Millward Brown have continued to develop their thinking in this area, as they will also be presenting at the Thinkbox event with further brain-related research [...]

Filed under: 2008, February   |  2 Comments
Tags: Brain, Brand, Creativity, Thinkbox

Google Logo Etiquette

29Jan08

I know planners can be rather an odd bunch, I guess it’s our natural curiosity and wish to collect and compare things; ideas, information, insights etc.
I use Google every day, like most of you I’m sure. But I actually check Google for its branding every day. Doesn’t that sound a little odd? Well, [...]

Filed under: 2008, January   |  2 Comments
Tags: Brand, Google, Logo