Posts Tagged ‘Brand’

The Premise: Brands benefit from elevating themselves into a position of iconic leadership, becoming brands that are celebrated because of their engaging belief and distinctive appeal.  People want to engage more and will pay more for brands that are celebrated as desirable and different. To help build a cult following (and this doesn’t imply a […]


I launched the BrandStars brand mapping tool on Slideshare around 7 months ago. I’ve been very pleased with the level of interest and recommend using Slideshare to distribute ideas and presentations to planners and marketing people worldwide. The Link for BrandStars So far 11,417 people have viewed the document, with 2,475 downloading a copy.


Thinkbox are holding a seminar entitled TV and the Brain: How creativity wins. I attended a seminar by Millward Brown a couple of years ago on a similar subject. It appears Millward Brown have continued to develop their thinking in this area, as they will also be presenting at the Thinkbox event with further brain-related […]



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