Posts Tagged ‘Brands’

The Premise: Brands benefit from elevating themselves into a position of iconic leadership, becoming brands that are celebrated because of their engaging belief and distinctive appeal.  People want to engage more and will pay more for brands that are celebrated as desirable and different. To help build a cult following (and this doesn’t imply a […]


Brands are more interesting when they explore the edges of the world around us, rather than reflect mainstream convention.  Conformity fails to provoke appraisal and consumers are more engaged by distinctive experiences. Be unconventional.



Ad Age indicate the Brands with the highest ad spend in 2010, by category. Along with useful social media performance tables: Here



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