Posts Tagged ‘BrandStars’

Tag Galaxy is a wonderful tool for the curious. It allows you to type in any work and it searches Flikr for photos tagged with that term. Then comes the magic; it draws a solar system using your initial search term to represent the star and then plots planets in orbit around it, showing related […]


I was delighted to notice this morning that over 50,000 people have now taken an interest in BrandStars, my brand positioning and mapping tool. With around 8,500 downloading a copy to keep. The system was developed to position and map more complex product portfolios, such as those held by automotive brands or manufacturers like Sony […]


After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep. The system was originally conceived as a method of mapping an extensive product range around a central brand positioning. The system may be viewed […]


I launched the BrandStars brand mapping tool on Slideshare around 7 months ago. I’ve been very pleased with the level of interest and recommend using Slideshare to distribute ideas and presentations to planners and marketing people worldwide. The Link for BrandStars So far 11,417 people have viewed the document, with 2,475 downloading a copy.



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