Kevin Sugrue – Online Portfolio @ BrandZeal.com

24Jun09

I’ve finally pulled together material showing some of my strategic planning tools and campaigns.
These are posted at: BrandZeal.com
Always in Beta.

Filed under: 2009, June   |  Leave a Comment
Tags: BrandZeal, BrandZeal.com, Kevin Sugrue, Portfolio

Marketing Effectiveness Chain

22Dec08

A quick post of a marketing model I’ve developed and used successfully with some clients over the last month.
The chain is used as a checklist, helping to evaluate the effectiveness of brand, marketing and sales activities in generating enquiries and sales.
The weak link(s) in the chain are highlighted through review and analysis. This helps [...]

Filed under: 2008, December   |  Leave a Comment
Tags: BrandZeal, Effectiveness Chain, Kevin Sugrue, Marketing Effectiveness, Marketing Effectiveness Chain