Posts Tagged ‘Design’
Pod Design
I still very much like the pod design at Sketch in London. I recommend a visit.
Filed under: 2009 February | Leave a Comment
Tags: Design, Sketch
Having worked in design agencies and been involved in the design of packaging, I admit to having a soft spot for those who are able to encapsulate and express a brand through great design.
Being able to capture a brand with simplicity, distinction and impact isn’t easy. Expressing a design effectively on small items is [...]
Filed under: 2008, October | Leave a Comment
Tags: bottle top, Design
Over the weekend I’ve been sorting through a small design library. It’s been a case of weeding out the tired and weak examples, while reminding myself of the great and good in product and environmental design.
Some of the quotes and work examples I re-discovered in the collection of books and articles brought a smile; [...]
Filed under: 2008, April | Leave a Comment
Tags: Design, Inflate, Selling Surprise
BrandStars Update
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info.
In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around [...]
Filed under: 2007, October | Leave a Comment
Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy
