Brand Psychosis – Could brands be defined as exhibiting psychotic behaviour?

22Sep09

Here’s a thought. When you perceive a brand is starting to act erratically, out of character, or hear it communicating in a confused manner, do you think it’s trying to reposition itself? Is it being disruptive to grab your attention? Or do you think it is suffering from a psychosis? Psychosis is described by the […]

Filed under: 2009, September   |  Leave a Comment
Tags: Brand Psychosis, Disruptive Brand Behaviour