Posts Tagged ‘Kevin Sugrue’

My iPod tries to count the tracks I’m playing while commuting each day. The list is no where near as varied as my Last.FM radio station, but it gives you a flavour of what I’ve been listening to. http://www.last.fm/listen/user/kevinsugrue#station=/listen/user/kevinsugrue/personal The playist count below is a little suspect, but the tunes are frequently listened to.


I took over the running of the Plannersphere wiki back in May last year. This is a wiki about account planning, with content from planners and contacts for planners; blogs, twitter feeds, strategy events and things planners generally find interesting. It was set up by Russell Davies, but he is a busy guy and hadn’t […]


Here is the list of the top 101 music artists I listen to, according to Last.FM.


The point, often missed, about rigorous thinking is that it needs to be applied to have any effect.


Many thanks for reading my blog. I hope it continues to be of interest to you. Below are the updated monthly stats, going back to the blog’s launch in April 2007. The site now attracts 100 to 200 visitors per day. So the average now exceeds 4,000 per month.


A chart of my personal favourite Top 10 movies from 2000 to 2009: 10. The Constant Gardener (Fernando Meirelles, 2005) A John Le Carré’s political thriller that is charged with conflict and idealism. Rachel Weisz and Ralph Fiennes give career best performances. Ralph Fiennes plays the widower driven to make sense of his wife’s murder […]


An update on the stats for my blog. Thank you for reading Brand Tao.


Tag Galaxy is a wonderful tool for the curious. It allows you to type in any work and it searches Flikr for photos tagged with that term. Then comes the magic; it draws a solar system using your initial search term to represent the star and then plots planets in orbit around it, showing related […]


I mentioned Google Wave to a research colleague. Believing it to be a social networking tool (it is), he wasn’t sure why Google Wave could be so relevant to online research. The answer is because of what it will let researchers do with Google Wave, rather than what Google initially expect it to be used […]


I’ve finally pulled together material showing some of my strategic planning tools and campaigns. These are posted at: BrandZeal.com Always in Beta.


I was delighted to notice this morning that over 50,000 people have now taken an interest in BrandStars, my brand positioning and mapping tool. With around 8,500 downloading a copy to keep. The system was developed to position and map more complex product portfolios, such as those held by automotive brands or manufacturers like Sony […]


“There is a great deal of difference between an eager man who wants to read a book and the tired man who wants a book to read.” – G.K. Chesterton I wonder if this idea could apply to brands? Perhaps something along the lines of: “There is a great deal of difference between an eager […]


Hi, Just a quick note of thanks to all those who have read my blog over the last year. I’m delighted so many of you find time to visit Brand Tao and email me about the content. Wishing you a great 2009. Kevin Sugrue


A quick post of a marketing model I’ve developed and used successfully with some clients over the last month. The chain is used as a checklist, helping to evaluate the effectiveness of brand, marketing and sales activities in generating enquiries and sales. The weak link(s) in the chain are highlighted through review and analysis. This […]


After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep. The system was originally conceived as a method of mapping an extensive product range around a central brand positioning. The system may be viewed […]


It seems that graphic designers have been turning away from muted tones, drab greys and pale palettes for the last year or so. After a spring and summer of gaudy 1970′s patterns and flame-orange and chocolate designs; bold and bountiful colour is back and appearing in advertising and design work. Pantone, the global standard for […]



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