Posts Tagged ‘Kevin Sugrue’
An update on the stats for my blog.
Thank you for reading Brand Tao.
Filed under: 2009, August | Leave a Comment
Tags: Blog Stats, Brand Tao, Kevin Sugrue
Tag Galaxy is a wonderful tool for the curious. It allows you to type in any work and it searches Flikr for photos tagged with that term.
Then comes the magic; it draws a solar system using your initial search term to represent the star and then plots planets in orbit around it, [...]
Filed under: 2009, July | Leave a Comment
Tags: BrandStars, Flickr, Kevin Sugrue, Steven Wood, Tag Galaxy
I mentioned Google Wave to a research colleague. Believing it to be a social networking tool (it is), he wasn’t sure why Google Wave could be so relevant to online research. The answer is because of what it will let researchers do with Google Wave, rather than what Google initially expect it to be used [...]
Filed under: 2009, July | Leave a Comment
Tags: Kevin Sugrue, Google Wave, Online Research, Herd Behaviour, Research Panels
I’ve finally pulled together material showing some of my strategic planning tools and campaigns.
These are posted at: BrandZeal.com
Always in Beta.
Filed under: 2009, June | Leave a Comment
Tags: BrandZeal, BrandZeal.com, Kevin Sugrue, Portfolio
“There is a great deal of difference between an eager man who wants to read a book and the tired man who wants a book to read.”
- G.K. Chesterton
I wonder if this idea could apply to brands? Perhaps something along the lines of:
“There is a great deal of difference between an eager marketing director [...]
Filed under: 2009, January | Leave a Comment
Tags: brand building, G.K. Chesterton, Kevin Sugrue
Hi,
Just a quick note of thanks to all those who have read my blog over the last year. I’m delighted so many of you find time to visit Brand Tao and email me about the content.
Wishing you a great 2009.
Kevin Sugrue
Filed under: 2009, January | Leave a Comment
Tags: Blog Stats 2008, Brand Tao, Kevin Sugrue
Marketing Effectiveness Chain
A quick post of a marketing model I’ve developed and used successfully with some clients over the last month.
The chain is used as a checklist, helping to evaluate the effectiveness of brand, marketing and sales activities in generating enquiries and sales.
The weak link(s) in the chain are highlighted through review and analysis. This helps [...]
Filed under: 2008, December | Leave a Comment
Tags: BrandZeal, Effectiveness Chain, Kevin Sugrue, Marketing Effectiveness, Marketing Effectiveness Chain
After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep.
The system was originally conceived as a method of mapping an extensive product range around a central brand positioning.
The system may be viewed here: [...]
Filed under: 2008, August | Leave a Comment
Tags: brand mapping, Brand Positioning, BrandStars, Kevin Sugrue
Around a decade ago I started to meet experienced account planners who maligned the loss of planning craft in the young upstarts who were joining the diverse tribe of people who are now planners.
Times have changed; project turn-around has greatly accelerated, leaving planners tasked to complete projects ever-faster. A deadline of a week may be [...]
Filed under: 2008, May | Leave a Comment
Tags: Account Planning, Fast Strategy, Frame-by-Frame Planning, IPA, Kevin Sugrue
It seems that graphic designers have been turning away from muted tones, drab greys and pale palettes for the last year or so. After a spring and summer of gaudy 1970’s patterns and flame-orange and chocolate designs; bold and bountiful colour is back and appearing in advertising and design work.
Pantone, the global standard for [...]
Filed under: 2007, December | 1 Comment
Tags: Goe, Kevin Sugrue, MyColorMyIdea.com, Pantone
Kevin Sugrue, Stunt Double.
I’m feeling feisty as I post this, so I hope you won’t take exception.
One of the delights of the digital age is being able to check the terms people have searched for you under.
I was pleased to find one visitor to my blog today had typed in the term ‘Kevin Sugrue, Stunt Double.’ as they [...]
Filed under: 2007, November | Leave a Comment
Tags: Kevin Sugrue
BrandStars Update
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info.
In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around [...]
Filed under: 2007, October | Leave a Comment
Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy
