Posts Tagged ‘KPI’
A visual representation of key brand performance indicators (KPI’s) used in tracking studies. These have been split into metrics that are powerful in differentiating a brand versus brand hygiene factors that indicate how a brand remains competitive.
Filed under: 2011, June | 1 Comment
Tags: Brand Measurement, Brand Metrics, Brand Tracking, Key Performance Indicators, KPI, KPI's
Many businesses are driven by Key Performance Indicators (KPI’s.) These often include a refinement of traditional customer satisfaction, a Net Promoter Score (NPS) that provides a simple calculation of customer loyalty. The Net Promoter Score is obtained by asking customers a single question on a 0 to 10 rating scale, where 10 is “extremely likely” […]
Filed under: 2011, April | 1 Comment
Tags: brand building, Brand Strategy, Key Performance Indicator, KPI, Net Promoter Score, NPS