Posts Tagged ‘KPI’

A visual representation of key brand performance indicators (KPI’s) used in tracking studies.  These have been split into metrics that are powerful in differentiating  a brand versus brand hygiene factors that indicate how a brand remains competitive.


Many businesses are driven by Key Performance Indicators (KPI’s.) These often include a refinement of traditional customer satisfaction, a Net Promoter Score (NPS) that provides a simple calculation of customer loyalty. The Net Promoter Score is obtained by asking customers a single question on a 0 to 10 rating scale, where 10 is “extremely likely” […]



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