FREE – Thoughts on Chris Anderson’s new book

30Jul09

I’m sure you are familiar with Chris Anderson. As well as being the Editor-in-Chief of Wired Magazine and an engaging presenter and advocate of digital technology; he is also the author of The Long Tail.
I liked the Long Tail. It was an engaging book built around a well established idea – that in [...]

Filed under: 2009, July   |  Leave a Comment
Tags: Chris Anderson, FREE, Malcolm Gladwell, Outliers, The Long Tail, The New Yorker, The Tipping Point, Wikipedia, Wired

What all planners need to know about spaghetti sauce

20Jan09

Malcolm Gladwell, of The Tipping Point fame, talks about the genius of Howard Moscowitz.
This contains some great stories that are analogious for brands. Embrace consumer diversity.
Link: HERE

Filed under: 2009, January   |  Leave a Comment
Tags: Consumer Diversity, Howard Moscowitz, Malcolm Gladwell, Planning