Posts Tagged ‘Planning’
Malcolm Gladwell, of The Tipping Point fame, talks about the genius of Howard Moscowitz.
This contains some great stories that are analogious for brands. Embrace consumer diversity.
Link: HERE
Filed under: 2009, January | Leave a Comment
Tags: Consumer Diversity, Howard Moscowitz, Malcolm Gladwell, Planning
collected thoughts
I occassionally view a presentation posted on YouTube from a seminar or conference and think ‘That’s a great thought, I need to learn from that and file a copy away for future reference.’
Well now I have a place to collect all of those thoughts, at the top of my blog there is a new page [...]
Filed under: 2009, January | Leave a Comment
Tags: Collected Thoughts, Conferences, Planning, Seminars, YouTube
“Rules are what the artist breaks; the memorable never emerged from a formula.”
“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.”
“If your advertising goes unnoticed, [...]
Filed under: 2008, February | 1 Comment
Tags: Advertising Quotes, Bill Bernbach, Planning
