Posts Tagged ‘Yahoo’

Mobile advertising; Subway, Toyota and Blackberry block book NFL fantasy leagues

12Oct09

David Katz, vice president of the Americas at Yahoo Mobile in California provided some interesting info today on Mobile Marketer in the US. While announcing that Subway, Toyota and Blackberry have bought the mobile phone ad inventory for the NFL season across all of Yahoo’s various fantasy football platforms. He also discussed how he believes […]


Filed under: 2009, October   |  1 Comment
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Susan Decker Keynote Speech

26Jul09

This is a link to Susan Decker’s keynote speech at Digital Hollywood from May 2009. In it she discusses the drive for a standardised platform for online display advertising as Yahoo develop one with traditional news publishers. Global online advertising spend stands at US$40bn per annum, of which almost half is accounted for by search, […]


Filed under: 2009, July   |  Leave a Comment
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