Archive for May, 2007
What was intended as a swift reply to a post on John Griffith’s blog http://paab.typepad.com/furtherandfaster/ has turned into a lunchtime post here I’m afraid. The wandering conversation links in turn to Rory Sutherland’s blog (this link may not work as Campaign Magazine isn’t entirely open access) http://www.brandrepublic.com/Campaign/blogs/showpost/56617672-5872-4f97-b212-d709ca251a83/ I believe Rory Sutherland is correct when saying […]
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Step once more unto the breach. As the astute account planners amongst you will have noticed, Richard Huntingdon has recently posted a persuasive and thought provoking blog regarding his desire to kill brainstorms. In a nutshell his view could be summarised as an understandable concern that if you round up a group of waifs and […]
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ban the term ‘good value’
I’d like to ban the term ‘good value.’ It is vague, open to differing interpretations by consumers and too often used as a disguise for something that is neither the best nor the cheapest. Good value is commonly claimed as a territory a brand may own by marketing people who’ve given up on making their […]
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Hasbro, the owner of many of the most popular board games in the world, have just responded to the needs of their noughties consumers. As we all know, time is the most precious commodity in the world. Hasbro noticed a lack of game playing in hectic modern family life and so they commissioned some research […]
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With the end of the policy of Sakoku (seclusion or “closed country”) in the 1850’s, Western trade began to flow to and from Japan beyond the restricted Dutch East Indies trade enclave in Nagasaki and Europeans began to visit Japan in larger numbers. While porcelain and lacquerware had been exported by the Dutch for years, […]
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Mr Brown supports camping
It appears that Gordon Brown, the Prime Minister in waiting here in the U.K., is starting to reveal a new dimension to his persona. With a few tips from Jon Culshaw or Rory Bremner, he may well be able to pass this impression off at the dispatch box. If he does model his persona during […]
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may playlist
I’ve now posted my playlist for May on the blog. This is accessible from the site; check the title tab ‘what am I listening to this month.’
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A framework showing how to connect a brand with its target audience through the communication and support of a shared thought (a compelling and relevant idea). The shared thought is the cause for mutual celebration, relating to an idea close to the hearts of the audience and demonstrated through the actions of the brand. First […]
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Tags: Account Planning, Brand Ignition, Brand Model, Brand Strategy
3D printers are v. exciting to designers. They allow you to manufacture plastic objects in your workshop, office or home. A few months ago I started to read about fablabs and tech factories that design objects that they manufacture from plastic in a few hours using a three-dimensional printers held on-site. For prototyping small items […]
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tv media jargon wiki
I’ve now transfered the content from the glossary of TV media terms into a public wiki. Please feel free to contribute entries. If you find it useful, I hope you will recommend it to colleagues. http://www.tvmediajargon.wetpaint.com
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This week sees the 70th anniversary of the birth of Mass Observation. The first survey commenced in the UK in 1937, with 3 researchers stating their aim as wishing to ‘create an anthropology of ourselves.’ A panel of participants were recruited who submitted monthly diaries of their everyday lives. This original study continued into the […]
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Tags: Mass Observation
tv media jargon
A glossary of terms for common UK TV media jargon. Translating TV Media Jargon
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A few years ago I had the pleasure of working on a project for the ILO, the International Labour Organisation (www.ilo.org). They are part of the UN and issues such as people trafficking, slavery, bonded labour, the sex trade and other daunting work related topics fall under their remit. It’s challenging yet important work and […]
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There was a post on another planning blog recently that included a wonderful chart. It demonstrated the decline in the % level of consumers who say they enjoy watching the TV ads as much as the programmes in the U.K. The data originally posted covered 1984-2004. With the help of colleagues with access to TGI, […]
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In the discussion of some qualitative research today I was interested by the strong level of conviction reported amongst a group of consumers who hadn’t correctly reported back the facts as portrayed in a new TV ad they viewed and discussed. They mistakenly perceived that they remembered some events in the ad that hadn’t actually […]
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I’ve spent the day answering the phone just before it rings and frantically emailing info just as colleagues call to ask for it. Do you ever encounter days where you tip way past busy and start to action things like a production line? I guess it’s something like working within the same creative team for […]
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Brand Tao 