Mass Observation – 70th anniversary


This week sees the 70th anniversary of the birth of Mass Observation.

The first survey commenced in the UK in 1937, with 3 researchers stating their aim as wishing to ‘create an anthropology of ourselves.’

A panel of participants were recruited who submitted monthly diaries of their everyday lives. This original study continued into the early 1950’s, with sporadic other studies commissioned into the 1960’s. In the 1970’s a national archive was set up in Sussex, covering documents from the 1930’s until the 1960’s.

In the 1980’s a new Mass Observation study commenced, with different themes being investigated over time. A panel of around 400 people still exists today and the Mass Observation Project are currently looking to recruit new U.K. panelists if you would be interested in contributing.

One Response to “Mass Observation – 70th anniversary”

  1. Ooh, you’re going to like the Thinkbox Engagement Research then with video ethnography at its heart.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: