Archive for May 25th, 2007

Step once more unto the breach. As the astute account planners amongst you will have noticed, Richard Huntingdon has recently posted a persuasive and thought provoking blog regarding his desire to kill brainstorms. In a nutshell his view could be summarised as an understandable concern that if you round up a group of waifs and […]


I’d like to ban the term ‘good value.’ It is vague, open to differing interpretations by consumers and too often used as a disguise for something that is neither the best nor the cheapest. Good value is commonly claimed as a territory a brand may own by marketing people who’ve given up on making their […]