Archive for July 17th, 2007

clarity, please


There are days when you really start to think some people have given up trying to be clear and would rather speak gibberish. I’ve potentially found the ideal training course to help us all understand such people.

I’ve often thought surveys are the most brutal and easy to manipulate form of market research. And yet they remain so compelling. – Audiences may be selected with care, in terms of specific attributes, or are sometimes relevant purely because they are randomly selected – The order, number and framing of the questions has a […]