Archive for August, 2007
Here are the results from a poll of 1,000 Facebook users today concerning their opinion on the best video game console. Before you think ‘wow look at the female gender bias for the Wii’ – check the total number of female participants. It seems the Wii is popular across both genders, as is the PS3. […]
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Flikr is being mashed, app’d and hacked around to great effect. Here are three ways I brighten up presentations: retrievr This allows you to either upload an image or draw a sketch in your chosen colours, the app then identifies images on Flikr with similar colour palettes and shapes, presenting the closest matches for selection. […]
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A new brand planning tool: Click on link here: BrandStars & ProductPlanets
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According to Barclays Premier Banking there are now one million individuals in England and Wales who earn £100,000+ a year. The top 20 richest areas are: 1 – Kensington and Chelsea, London, average income £101,600 a year 2 – Cities of London and Westminster, London, average income £81,425 a year 3 – Hampstead and Highgate, […]
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This weekend I listened to Martin Lindstrom’s presentation on Sensory Branding. The podcast and accompanying Powerpoint presentation are worth hunting down, as Martin’s Brand Sense agency have a compelling series of arguments to support the engagement of all our 5 senses through brand communications, packaging and service touch points. In one of his examples 600 […]
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Tags: Martin Lindstrom, Tiffany, Tiiffany & Co
The British Museum have an exhibition I recommend to you entitled Crafting Beauty in Modern Japan. As well as displaying some exquisite objects, the museum have arranged talks and demonstratinos with some of the artists and craftman during the exhibition. details here
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what do you see in the mirror?
Sorry I missed this one while I was on holiday. This is a mirror that displays scrolling text it receives from mobile phone text messages. It’s fun, currently expensive and just waiting for a commercial application that will lower the production unit cost. See the mirror
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I’m loving it
I love this campaign by The Marketing Store for their client McDonald’s in Hong Kong. At the same time I find it a little disturbing to my Western eye. But I can imagine Chinese consumers starting to collect such cutesy imagery on this packaging. Unlike me, they probably won’t wonder if the picture on the […]
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no one reads anymore – WE WEAVE
I just had another epiphany. I know, I get more of them that Joan of Arc. But as M&C Saatchi would say, simplicity is truth. Seth Godin was saying (yes, you know Seth) that no-one reads anymore. I admit I am guilty. I do not read as much as I did 20 years ago. Being […]
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There are more avenues open to a brand, should it wish to differentiate itself from competitors, than ever before. But for me, once a brand has settled on an idea, the desire and passion to dominate a territory still pays dividends in our diffuse and ephemeral world. Please declare obsessive love for your brand and […]
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I’ve encountered several versions of a proverb that I like very much. I heard it again in a meeting yesterday with Millward Brown. Here is my favourite version: “Tell me and I will forget, show me and I may remember, involve me and I will understand.” It’s variously attributed to Native Americans, Chinese and Indian […]
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A simple idea well executed by Altogether and WCRS for their client, BUPA. See if you are a natural born planner, creative, or something else? Semiotics is the study of personality through the symbolism of shapes and colours. Visit this website, pick a shape and colour and smile at your reading. BUPA WORLD And yes, […]
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groupthink or team win?
“Groupthink is a type of thought exhibited by group members who try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas. During Groupthink, members of the group avoid promoting viewpoints outside the comfort zone of consensus thinking.” source: Wikipedia How do you enhance the creative concepts presented to you? By encouragement […]
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Flagpole Sitta – Harvey Danger
A collaborative video from the Vimeo generation that will put a smile on your face. Lip Dub Flagpole Sitta – Harvey Danger The guys in the video all work at Connected Ventures Connect Ventures
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Earning your wage as a journalist may be glamorous, intellectual or downright disturbing, depending on who exactly it is that you work for, their circulation concerns and the deadline. The job of Press Relations often appears to be a battle between paid brand enthusiast versus pressured and somewhat jaded media professional. Gaining the interest of […]
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set your fun level
While away I noticed a delightful spelling error on a sign. The air conditioning instructions on this Spanish sign tell people how to set the fun level (it should read fan level). What a wonderful idea. You may choose from fun levels 1 – 3 or, my personal favourite, you may leave the fun set […]
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Brand Tao 