Archive for August 23rd, 2007

There are more avenues open to a brand, should it wish to differentiate itself from competitors, than ever before. But for me, once a brand has settled on an idea, the desire and passion to dominate a territory still pays dividends in our diffuse and ephemeral world. Please declare obsessive love for your brand and […]


I’ve encountered several versions of a proverb that I like very much. I heard it again in a meeting yesterday with Millward Brown. Here is my favourite version: “Tell me and I will forget, show me and I may remember, involve me and I will understand.” It’s variously attributed to Native Americans, Chinese and Indian […]