obsession – brand difference in the post-ironic age
23Aug07
There are more avenues open to a brand, should it wish to differentiate itself from competitors, than ever before. But for me, once a brand has settled on an idea, the desire and passion to dominate a territory still pays dividends in our diffuse and ephemeral world.
Please declare obsessive love for your brand and the high ground it claims to own, before it fails to catch consumer affection.
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