the glove don’t fit!


There are times when any technology based service blinks, or worse, fails.

While people familiar with Second Life (generally down for several hours each month) or Slideshare (over an hour today) experience this sort of inconvenience online regularly. Today it appears to have been the common experience for those who Twitter.


My point is simple: the more we adopt social technology, the more we commoditise it like water from a tap or electricity – we rely on it being perfect and always on.

In years gone by if the post was delayed, the world continued to rotate. Today, should Facebook or Google go down, millions of transactions would be lost. And the more robust your infrastructure, the less tolerant your user base to technical hang ups.

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