Archive for October, 2007
BrandStars Update
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info. In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around a […]
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Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy
feeling good
I woke to a beautiful sunny morning today and it’s put me in a great mood. I attended a Channel 4 TV event last night entitled ‘TV is dead?’ – I’ll blog about it later. Check out the view at 7am…
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mobile publishing in Japan
A wonderful article appeared on Guardian Unlimited last week regarding the rising market in Japan for digital novels created specifically for reading on mobile phones. These are targeted at the mobile phone text-generation of teen-to-twenty-somethings labelled the thumb tribe (“oyayubi zoku”) in Japan. Previously unknown authors are writing short and punchy stories that aren’t subtle, […]
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There appears to have been an exciting scientific breakthrough at the World Retail Awards 2008; but the organisers have chosen a rather cryptic way of announcing their discovery. Time travel is hinted at if you take the award entry form at face value. As it appears the award ceremony takes place on 10 April 2008 […]
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Tags: Awards
I was pleased to see Ted Squid, my new TV ad for Phones 4u, feature in the ‘latest cool TV ad’ list on visit4info.com within a few hours of its first airing. As Ted would say ‘That’s fantastic!’ The ad was created with WCRS, Wanted and MPC, with Brian Baderman on drums. Enjoy Ted Squid […]
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Brand Tao 