BrandStars Update
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info.
In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around a month ago on slideshare and is listed as a planning tool on the Plannersphere site.
My presentation has now been viewed by over 3,000 people and downloaded by 684, so around 22% of viewers have kept a copy. I recommend using Slideshare.net and Plannersphere.pbwiki.com in unison to promote thinking on account planning and brand strategy related subjects. If you wish you may also record a voice-over to accompany your Powerpoint slides on SlideShare.
One tip, the slideshare audience seem to like visually pleasing presentations and short copy.
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Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy
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