Very Colourful – Pantone Goe and


It seems that graphic designers have been turning away from muted tones, drab greys and pale palettes for the last year or so. After a spring and summer of gaudy 1970’s patterns and flame-orange and chocolate designs; bold and bountiful colour is back and appearing in advertising and design work.

Pantone, the global standard for print colour classification, launched a new system earlier this year, Pantone Goe. It offers 2,058 new colours in a system that easily allows palette comparison and matching. The system is promoted on a web-site:

There is quite a nice idea behind the web-site. Designers are invited to email in their favourite colour and describe why they like it or how they use it. The designer advocates include a sprinkling of famous agency creatives and designers, as well as fashion house designers and interior designers. Typically most of the recommended colours from designers are zesty and contemporary tones. If you are stuck for colourways on a project, you could do a lot worse than take a look at some of the recommendations for some cool and very modern Pantone colours.


The system itself has taken a little flack since its launch, specifically because it is so orientated toward print. It is of course second nature for people to develop artwork and ideas across different media these days. While print design has enjoyed a standardisation of colour referencing for 45 years using the original Pantone system; different standards are still operated for screen-based RGB colour matching.

Pantone Goe may be a great system, but it doesn’t appear to make colour reference comparisons across RGB / sRGB and AdobeRGB intuitively or easily. Pantone issued a statement after launching Pantone Goe, saying: “To assist designers in obtaining the best possible match of Pantone Goe colours on-screen and across the World Wide Web, Pantone chose to print each colour’s sRGB values within the GoeGuide.”

But surely this isn’t the most efficient method of cross-referencing different colour standards these days? Surely software and online colour comparison and formulation charts are to be expected? And not in a manner that buries the comparison values, rather than making them instantly accessible?

So, while the system is a great print designer’s tool. I’m left feeling Pantone Goe’s default settings could have gone that extra mile to help web-designers and screen artworkers who need to work in a variant of RGB.


16 Responses to “Very Colourful – Pantone Goe and”

  1. mmmmmmmmmmmmm… It seems that pantone are dipping their fingers into many pies lately.. they will soon be like google and microsoft

  2. Hi, I think your site might be having browser compatibility issues.
    When I look at your blog site in Ie, it looks fine but when opening
    in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up!

    Other then that, very good blog!

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