Mr Porky

22Jan08

Mr Porky Pork Scratchings

This project still raises a smile for me. The creative makes a very unglamorous product – Pork Scratchings – shine through with honesty and appropriate brand enthusiasm in this ad. The humour avoids being too visually graphic, while actively involving the brand’s Mr Porky butcher character who appears on the product packaging. The menace behind the brand’s mania for real-pork savoury snacks is then brought to life through the voice over.

Mr Porky

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