Archive for February, 2008
I love surface computers, but they are still at the early adopter stage and it will be a few years before we all have one in our homes. Here’s a parody that has been made using Microsoft promotional footage of their surface computer table. LINK HERE
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Tags: Surface Computer, Surface Computing
Example median average income examples for several countries, including figures converted to US dollars using purchasing power parity (PPP) (obtained from the Organisation for Economic Co-operation and Development).
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Tags: Average Income, International
Following up on my post from 1st Feb, the viewing figures have now been released for the first episode of the widely advertised new Terminator-based series on Virgin 1. ‘Terminator: the Sarah Connor Chronicles’ debuted with 642,000 viewers last night. These are the best viewing figures to-date for the Virgin 1 channel.
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Tags: Sarah Connor, Terminator, Virgin 1
One careful owner…
I was very lucky to walk away from a multi-vehicle crash today on the M4 motorway approaching London. A lorry ploughed into a line of stationary cars and I was driving one of the vehicles. While I walked away, virtually unscathed, others weren’t so lucky. I am very grateful to the rapid-response paramedic, the air […]
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“Rules are what the artist breaks; the memorable never emerged from a formula.” “You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.” “If your advertising […]
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Tags: Advertising Quotes, Bill Bernbach, Planning
Audi Article: Marketing Week
It’s always good to hear a former brand you’ve worked on is doing well. This article is from Marketing Week today: Audi set to overtake BMW as UK’s premium marque Audi is likely to overtake BMW as the UK’s biggest premium carmaker within five years, according to the country’s leading expert on the motor industry, […]
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Tags: Audi, Garel Rhys, Marketing Week
Quote I noticed today: “Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.” Source: Cecil Beaton
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Tags: Be daring, Cecil Beaton, Imaginative vision
I know the story has been brewing for a while, the lobbying, pressure groups, and media coverage have been grinding away for months now. But today it was confirmed that Steven Spielberg has stepped down as Artistic Director for the Olympic Games in Beijing. The issues surrounding China’s policy regarding Sudan have generated lots of […]
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Tags: Godwin's Law, Nazi, Olympics China, Steven Spielberg
Thought to self – What do I mean by the idea ‘Every touchpoint is becoming digital’? 1. All advertising, marketing communications, products, their packaging and retail environments may now incorporate digital technology. 2. Digital doesn’t mean just the internet or wifi, it means computerised data and communication in the real world; in your car, down […]
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Army account on manoeuvres
In the U.K. The MOD have put the Army’s below-the-line communications account up for pitch. It’s a tough account, particularly in times of military action; when potential recruits are so much more aware of the dangers, rather than the thrills, of a life in military service. The account has been held in the hands of […]
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Tags: Army, MOD, Tequila\
One TV programme that I’ve never missed an episode of is Lost. It’s a series that some avoid, perhaps because it lacks a linear approach to the multiple narratives unfolding within the programme. But I find the series a near-obsession. Sales of DVD’s remain strong and iTunes sell a healthy volume for each episode. There […]
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Tags: Lost, Season 4, TV
commercial pains at Facebook
Facebook has recently faced the problem many social networks and online community sites have approached once they pick up enough revenue from display advertising to start to think about how the business will achieve serious commercial returns. The introduction of the Beacon advertising system on Facebook in January was meant to enable advertisers to link […]
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While a lot of the blogs from members of the Plannersphere concentrate on how brands and brand communication influence consumers. Sometimes Planners appear to talk about influencing abstract groups (e.g. the audience, customer, user etc.) and appear to temporarily forget they are individual people. Here is an article from Patricia Fripp which summarises the findings […]
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Thinkbox are holding a seminar entitled TV and the Brain: How creativity wins. I attended a seminar by Millward Brown a couple of years ago on a similar subject. It appears Millward Brown have continued to develop their thinking in this area, as they will also be presenting at the Thinkbox event with further brain-related […]
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Tags: Brain, Brand, Creativity, Thinkbox
While many industries are subject to free market economies, global merger and acquisition; the TV industry is a little different. While the industry is perhaps more protected than some, many TV companies and programme producers are struggling to revise their business models. The way things were done for over 40 years may not be the […]
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Brand Tao 