Archive for February 1st, 2008

Thinkbox are holding a seminar entitled TV and the Brain: How creativity wins. I attended a seminar by Millward Brown a couple of years ago on a similar subject. It appears Millward Brown have continued to develop their thinking in this area, as they will also be presenting at the Thinkbox event with further brain-related […]


While many industries are subject to free market economies, global merger and acquisition; the TV industry is a little different. While the industry is perhaps more protected than some, many TV companies and programme producers are struggling to revise their business models. The way things were done for over 40 years may not be the […]