Thinkbox Seminar: TV and the Brain: How creativity wins


Thinkbox are holding a seminar entitled TV and the Brain: How creativity wins.


I attended a seminar by Millward Brown a couple of years ago on a similar subject. It appears Millward Brown have continued to develop their thinking in this area, as they will also be presenting at the Thinkbox event with further brain-related research findings.

The presenters include:

– Ed Morris, Executive Creative Director of Lowe London (presumably taking a break from helping in the search for another CEO for Lowe London, following the surprise departure of Amanda Walsh).

– Justin Gibbons, Founder of Work Research (I saw him speak recently, very interesting, and he will be covering insights from a range of Neuro-scientific and cognitive psychology research projects).

– Graham Page and Sue Elms from Millward Brown. They will focus on measuring creativity and how marketing ideas work in the brain.

– David Pemsel, Group Marketing Director of ITV, will talk about producing creative TV campaigns for TV brands.

– Ian Armstrong is Honda’s Customer Communications Manager. He will speak about creativity and the Honda ad campaign.

– Paul Feldwick, planner and researcher, will be in pole position at the seminar to talk about how advertising works.

Click Here For Think Box Event

By the way, does anyone else find the Skoda cake ad rather Honda’esque? When the Skoda ad first came out it prompted my wife to say how she liked the Honda CR-V. I guess car ads may perhaps be a bit like car designs; they occasionally seem rather similar. Especially if the car is made of sponge and icing.


3 Responses to “Thinkbox Seminar: TV and the Brain: How creativity wins”

  1. Is it just me or is there no date for this event anywhere on the ThinkBox site?

  2. 2 brandtao

    Hi Lee,

    I’ve been in touch with Thinkbox and they have updated the event details.

    Wednesday, 27 February 2008 at the Soho Hotel, London.

    Registration (and breakfast) from 8.15am for a 9am start and the event will finish no later than 1pm.

  3. I seldom leave remarks, but i did a few searching and wound up here Thinkbox Seminar:
    TV and the Brain: How creativity wins | Brand Tao. And I actually
    do have 2 questions for you if you do not mind.
    Could it be simply me or does it give the impression
    like some of the remarks look like left by brain dead individuals?
    :-P And, if you are posting on additional online social sites, I would like to follow anything fresh you have to
    post. Would you make a list of all of your community pages like your twitter feed, Facebook page or linkedin

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