Thinkbox Seminar: TV and the Brain: How creativity wins
Thinkbox are holding a seminar entitled TV and the Brain: How creativity wins.
I attended a seminar by Millward Brown a couple of years ago on a similar subject. It appears Millward Brown have continued to develop their thinking in this area, as they will also be presenting at the Thinkbox event with further brain-related research findings.
The presenters include:
– Ed Morris, Executive Creative Director of Lowe London (presumably taking a break from helping in the search for another CEO for Lowe London, following the surprise departure of Amanda Walsh).
– Justin Gibbons, Founder of Work Research (I saw him speak recently, very interesting, and he will be covering insights from a range of Neuro-scientific and cognitive psychology research projects).
– Graham Page and Sue Elms from Millward Brown. They will focus on measuring creativity and how marketing ideas work in the brain.
– David Pemsel, Group Marketing Director of ITV, will talk about producing creative TV campaigns for TV brands.
– Ian Armstrong is Honda’s Customer Communications Manager. He will speak about creativity and the Honda ad campaign.
– Paul Feldwick, planner and researcher, will be in pole position at the seminar to talk about how advertising works.
Click Here For Think Box Event
By the way, does anyone else find the Skoda cake ad rather Honda’esque? When the Skoda ad first came out it prompted my wife to say how she liked the Honda CR-V. I guess car ads may perhaps be a bit like car designs; they occasionally seem rather similar. Especially if the car is made of sponge and icing.
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Tags: Brain, Brand, Creativity, Thinkbox