tuning in to consumer-generated media

17Jul08

An article from Research-Live.com on CGM, with an example from Toyota.

Being able to overhear more consumer conversations doesn’t automatically guarantee a clearer view of consumer perception.

Let the People Speak

Copy of the report, in case the link dies

let-the-people-speak

Advertisements


One Response to “tuning in to consumer-generated media”


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: