BrandStars – brand mapping system update


After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep.

The system was originally conceived as a method of mapping an extensive product range around a central brand positioning.

The system may be viewed here: BrandStars

Results 10 Aug 08

Results 10 Aug 08


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