Haptic communication & Haptic technology

24Oct08

Just a quick thought.

I’ve been reading a bit about Haptic Communication and Haptic Technology today. Haptic relates to our sense of touch, both physical and virtual.

Touch is an underused sense in branding and communications; contributing to the idea that some brands literally don’t touch and interract with consumers well enough. Haptic communication researches how humans interract through touch. While Haptic technology concerns the way people may interract with technology using their sense of touch.

Why not get your brand to give consumers a hug, buzz or squeeze today?

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