Archive for December, 2008
“Simplicity is the keynote of all true elegance.” Coco Chanel was responsible for many fashion innovations that modernised women’s clothing and are still relevant to couture to this day. The Chanel brand became synonymous with elegance and simplicity. She created Chanel No. 5 (1921), launched the women’s trouser suit (1923), and the cardigan jacket (1925) […]
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Tags: Chanel, Coco Chanel, Little Black Dress
The Visual Literacy Organisation came up with this wonderful digest of charts a few years ago. I used the resource again recently and realised I’d never promoted it on my blog before. The link below takes you to this useful planning tool. Different charts and table formats are listed in Periodic Table form; the options […]
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Tags: Periodic Table Of Visualisation Methods, Planning Chart, Planning Periodic Table, Visual Literacy Org
Marketing Effectiveness Chain
A quick post of a marketing model I’ve developed and used successfully with some clients over the last month. The chain is used as a checklist, helping to evaluate the effectiveness of brand, marketing and sales activities in generating enquiries and sales. The weak link(s) in the chain are highlighted through review and analysis. This […]
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Tags: BrandZeal, Effectiveness Chain, Kevin Sugrue, Marketing Effectiveness, Marketing Effectiveness Chain
Brand Tao 