Archive for January, 2009
Here’s a rough thought that has just started to form in my mind. It’s in a raw form, but perhaps typing it out will help me to clarify and explore it better? People are only able to create and express ideas within the framework of their vocabulary. We are perhaps all limited by what we […]
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Tags: Marketing Vocabulary
Stranger than fiction
Some everyday, innocuous, things sometimes take on a life unto themselves. Take the sale of this PlayMobil toy on Amazon as an example: A small group of like-minded people with an off-beat humour have created a series of posts taking a shot at the issues surrounding airport security, terrorism and educating children. Read through the […]
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Tags: Amazon, Playmobil, Social Media, Uranium
Too hot to co-operate?
A study carried out at the Uppsala University on indoor air quality and subjective indoor air quality (SIAQ) in schools states that the perception of high room temperature was related to a poor level of co-operation in the class. To achieve a good SIAQ, it recommends room temperature should be at a maximum of 24.0 […]
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Tags: Co-operation, SIAQ
Today Management Today promptly announced the news: ‘Britain’s economy shrank by 1.5% in the fourth quarter of last year, according to figures released this morning by the Office for National Statistics, a steeper drop than most analysts were expecting. It’s also the second consecutive quarter of decline, officially confirming what every man, woman and dog […]
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Tags: Management Today, Recession
The launch of a new agency is a cause for celebration and optimism; particularly given the gloomy IPA Bellweather report and the stream of bad news for advertising agencies in Campaign over recent months. Adam & Eve have launched in London and won their founding client in their first week. James Murphy, Ben Priest and […]
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Tags: Adam & Eve, Phones 4u, WCRS
simple brand advice
Simple advice for brands facing up to the tough economy in 2009? Don’t wish to be everything to everyone. But be something special to someone. ~Traditional Javan Saying~
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How many times have you heard people in the mentoring business talk about the importance for you to have a personal brand? Well Christopher Doyle took the next logical step it seems and created a set of brand identity guidelines; so he always appears consistently and correctly in-line with his personal brand. The doc has […]
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Tags: Christopher Doyle, Identity Guidelines, Personal Brand
An interesting presentation from The Economist has been posted by Geertdesager on Slide Share. It discusses how changes in advertising spend may effect brands during a recession. Specifically it makes the case that the brands who continue to spend, or spend more, through a recession benefit in the mid-to-long term. Many thanks to the Fallon […]
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Tags: Advertising On the Edge, Effect Of Advertising During A Recession, Fallon, Geertdesager, The Economist
The Veet brand in Australia have placed a press ad that plays the offline viral card rather strongly. A well placed and simply executed tactical idea. I wonder if the ad would feel so appropriate to US or UK consumers as it surely does for Australian? I wish they ran the ad in other markets […]
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Tags: Bush, Obama, Veet, Viral
Malcolm Gladwell, of The Tipping Point fame, talks about the genius of Howard Moscowitz. This contains some great stories that are analogious for brands. Embrace consumer diversity. Link: HERE
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Tags: Consumer Diversity, Howard Moscowitz, Malcolm Gladwell, Planning
collected thoughts
I occassionally view a presentation posted on YouTube from a seminar or conference and think ‘That’s a great thought, I need to learn from that and file a copy away for future reference.’ Well now I have a place to collect all of those thoughts, at the top of my blog there is a new […]
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Tags: Collected Thoughts, Conferences, Planning, Seminars, YouTube
I really loved the Blinking Lights CD from Eels. E always manages to sound bittersweet and melancholic, even when he sings an up-beat tune. He was in fine form in the Hey Man vid. Enjoy. Link: Hey Man
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Tags: E, Eels, Hey Man (Now You're Really Living)
One of my agency colleagues is a personal friend of Lisa Lynch. Lisa has recently passed the tipping point for bloggers, being mentioned by the Twitteratti and is starting to catch media attention. She is 28 years old and has been diagnosed with breast cancer. She set up a blog to help her through the […]
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Tags: Alrighttit.com, Lisa Lynch, Stephen Fry, Twitteratti
“There is a great deal of difference between an eager man who wants to read a book and the tired man who wants a book to read.” – G.K. Chesterton I wonder if this idea could apply to brands? Perhaps something along the lines of: “There is a great deal of difference between an eager […]
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Tags: brand building, G.K. Chesterton, Kevin Sugrue
As George W Bush said this week, as he summarised his own time in office, and with a self-deprecating joke at his own inability to speak English on occasion: ‘Sometimes you, umm, misunderestimated me.’ The following list appeared in The Daily Telegraph yesterday . It’s a rather grim catalogue of events from George W’s time […]
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Tags: Dubya, George W Bush, Misunderestimate
Last.FM
I’ve just updated my music section, but it just reminded me that I haven’t sang the praises of Last.FM anywhere near enough. This is, quite possibly, my most used digital app that doesn’t relate to work. Below is a snippet from my updated list of the top 50 groups / artists / composers that I […]
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Tags: Last.FM, Music
While I usually edit images for my blog or presentations from my PC Laptop. I needed to convert an image file on my MAC today. Unlike every other Mac owner (possibly), I don’t have software for this on the Powerbook I’ve been trying out. While the Mac’s Grab utility is useful, it saves files as […]
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Tags: Zamzar
Brand Tao 