Advertising through the recession
It discusses how changes in advertising spend may effect brands during a recession. Specifically it makes the case that the brands who continue to spend, or spend more, through a recession benefit in the mid-to-long term.
Many thanks to the Fallon Planning blog for pointing me in the direction of the presentation, which is available for download from the link below.
The Economist: Advertising On The Edge
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Tags: Advertising On the Edge, Effect Of Advertising During A Recession, Fallon, Geertdesager, The Economist