Advertising through the recession

21Jan09

An interesting presentation from The Economist has been posted by Geertdesager on Slide Share.

It discusses how changes in advertising spend may effect brands during a recession. Specifically it makes the case that the brands who continue to spend, or spend more, through a recession benefit in the mid-to-long term.

Many thanks to the Fallon Planning blog for pointing me in the direction of the presentation, which is available for download from the link below.

The Economist: Advertising On The Edge

Effect of cutting ad spend

Effect of cutting ad spend

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