BrandStars positioning and mapping tool hits 50,000


I was delighted to notice this morning that over 50,000 people have now taken an interest in BrandStars, my brand positioning and mapping tool. With around 8,500 downloading a copy to keep.

The system was developed to position and map more complex product portfolios, such as those held by automotive brands or manufacturers like Sony and Apple. I developed the original idea several years ago, first discussing it as a concept I had in mind with Dylan Williams while at BBH. Eventually I developed and formalised the thinking into a system and the work was first published on Sldie Share in 2006.

You may find the presentation link here: BrandStars




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