BrandStars positioning and mapping tool hits 50,000

21Jan09

I was delighted to notice this morning that over 50,000 people have now taken an interest in BrandStars, my brand positioning and mapping tool. With around 8,500 downloading a copy to keep.

The system was developed to position and map more complex product portfolios, such as those held by automotive brands or manufacturers like Sony and Apple. I developed the original idea several years ago, first discussing it as a concept I had in mind with Dylan Williams while at BBH. Eventually I developed and formalised the thinking into a system and the work was first published on Sldie Share in 2006.

You may find the presentation link here: BrandStars

BrandStars

BrandStars

Advertisements


No Responses Yet to “BrandStars positioning and mapping tool hits 50,000”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: