Archive for February 6th, 2009

Pod Design


I still very much like the pod design at Sketch in London. I recommend a visit.

Our brand thinking builds over time, like thin layer upon layer of varnish or lacquer on a treasured object. Eventually the layers of thinking create a tough and rigid surface, but one that becomes impenetrable to new ideas. So as the brand’s way of thinking accretes over time, it becomes shiny, resilient and seductive, but […]