Competitive Set Brand Matrix

12Mar09

This simple grid helps to visualise and categorise the competitors in any industry sector.

Plot the competitors within any given market inside the grid, based on their product performance and brand magentism.

Competitive Set Brand Matrix

Competitive Set Brand Matrix

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3 Responses to “Competitive Set Brand Matrix”

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  1. 1 Farklılaşmak! Evet, Ama Nereye Kadar? | Temel Aksoy - Marketing Blog

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