“It is possible to fly…” – Digital Innovation


“It is possible to fly without motors, but not without knowledge and skill.”

Wilbur Wright (1867 – 1912)

From the invention of powered flight, commencing with the first manned flight made by the Wright Brothers in 1903; it took mankind only 66 years to fly so far we could land on the moon and return safely.

In less than one lifetime, the world of transportation changed from a horse and cart to it being possible to travel in space.

Such levels of change, innovations, are startling. We are currently at the start of such a major period of change and innovation in digital technology. What will the digital revolution’s equivalent be for walking on the moon?

If the birth of the internet was equivalent to the ‘first flight’ of the digital transformation of the world; imagine how unrecognisable the world we live in will become in another 50 years from today.

One thing is certain, forecasters and pundits don’t usually get things right. I will be digging through some example views from forecasters, examining what they thought would be happening in marketing from a few years ago, over the next couple of weeks.

As Wilbur Wright pointed out, it’s the knowledge and skill, not the engine itself that really powers the flight successfully.

“Angels can fly, because they take themselves lightly.”
– G.K. Chesterton.

Moon Walk

Moon Walk

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