Archive for June, 2009
Uniqlo – Tokyo Fashion Map
An interesting fashion site from Uniqlo Japan. Uniqlo Tokyo FashionMap: HERE
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Tags: Tokyo Fashion Map, Uniqlo
Whilst at least one early edition newspaper in London (Metro) changed it’s front page from reporting the death of one celebrity (Farah Fawcett) to another (Michael Jackson) today. My interest was in how quickly the news of Michael Jackson’s death would spread digitally. By 8am Twitter was all a flutter, in fact as I type […]
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Tags: Michael Jackson, Rory Sutherland, Viral
CBS interactive poster platform
An interesting digital opportunity has been launched by CBS this month. Where iPhone owners in the UK will be able to move, zoom and rotate the content displayed on digital posters, on certain sites set up to operate as part of a new interactive poster network. Read the article in Campaign magazine: HERE
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Tags: CBS interactive posters, Digital, iPhone
“The man who stops advertising to save money is like the man who stops the clock to save time” – Henry Ford, 1930’s Great Depression An interesting view that still holds truth. But rather than stopping time, I prefer to think that board directors that lower the marketing budget hope that by cutting this vital […]
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Tags: Fuelling Brands, Henry Ford
Twitter – First or Last Tweet?
As social media breaks through and the heat around Twitter eclipses news items on TV and in the press, here’s a thought and a copy of the cartoon that appeared in The New Yorker on 1st June. Why are people embracing social media in their millions? Because it is an enabler, it empowers people and […]
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Tags: Martin Luther King, The New Yorker, Twitter, Winston Churchill
I’ve finally pulled together material showing some of my strategic planning tools and campaigns. These are posted at: BrandZeal.com Always in Beta.
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Tags: BrandZeal, BrandZeal.com, Kevin Sugrue, Portfolio
Felix Miller, Martin Stiksel and Richard Jones launched Last.FM, an internet radio platform, back in January 2002 from a living room in East London. In 2007 they sold Last.FM to CBS and by April this year the service had played over 1.8 billion tracks – just for the top 40 alt-rock acts alone. Unlike some […]
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Tags: Digital Radio, Last.FM, Streaming Music
A brighter future for Saab?
The automotive industry has been slowly realising the need to put its house in order. Issues such as: – state funding – poor product quality (particularly amongst American brands) – environmental concerns – the disconnect between brand manufacturer and dealer service – increased taxation – credit funding constraints In a sense the recession is acting […]
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Tags: Saab
Survey for bloggers
Videojug are running a survey to evaluate the level of interest amongst bloggers in incorporating syndicated video in their blogs. If you wish to take part in the 2009 Blogging Trends Survey and receive an advance copy of the research report summary, it takes five minutes to complete and includes questions about: – your specific […]
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Tags: Blogger Survey, Videojug
Brand Tao 