‘Teens don’t Twitter’ – Morgan Stanley researcher, aged 15

15Jul09

You may have spotted the article in the press discussing Matthew Robson. The 15 year old was recently on work experience at Morgan Stanley’s Media and Internet Research Team; where he wrote a paper discussing how teenagers consume media.

Matthew’s document has caused a bit of a stir amongst bankers and consultants, who assumed every teen spent their life glued to Twitter (they don’t use it, according to Matthew) . The paper was discussed at the Allen & Co conference in Sun Valley a few days ago.

The report is an interesting read, containing a mix of the obvious (unless perhaps you are a city banker) and the interesting. It wasn’t of course put together with a robust methodology. But it is causing a stir due to the frank and interesting opinion from one UK teen.

Matthew worked at Morgan Stanley for 2 weeks, asking some of his friends what media they consume to help compile the report. He bagged the internship after his Mum was walking their pet dog and started speaking with another dog owner in a park as the pets played together. The man turned out to be Patrick Wellington, Senior Analyst at Morgan Stanley. They discussed how difficult it was for Mrs Robson’s son to find a work experience placement. Patrick suggested she get Matthew to contact Morgan Stanley’s HR department.

You may see the report in The Daily Telegraph: HERE

Or download a copy from the Financial Times: HERE

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