Archive for August, 2009

The danger in stepping back to gain perspective is that you may no longer hear what customers are saying.

Nokia stretch their 3G usability from the mobile phone to a mobile laptop today, with the launch of the Nokia Booklet 3G. But is it just another netbook? It maybe a touch lighter than the Macbook Air (1.25kg compared to 1.36kg), but it has a much smaller screen (10.1inch versus 13.3 inch). The good news […]

“The best way to predict the future is to create it.” – Peter Drucker

This is a copy of a discussion from the LinkedIn group Strategic Planning Professionals. The question raised by Richard Watkinson Creative Brand Planning Director – Insight & Innovation at project x global: Co-creation in the hands of moderators or the inexperienced just ends up like focus groups – since when has your researcher been creative? […]

The latest track from Radiohead has been released today and is free to download: HERE It’s an atmospheric precursor to them striding the world with their next album. Thom Yorke’s vocal is distant and waveringly melodic. A counter to the hypnotic guitar and looping electronic and bass lines. They sound in magnificent form. Enjoy.

A short but interesting article from Wired Magazine on the fallibility and bias found in referees: HERE 3 Smart Things About Referees By Candice Chan 1 // They listen to the crowd. Researchers asked two sets of soccer refs to judge game clips. One group watched the footage on mute; the other with sound. The […]

A low key, but real-world, example of how a business that followed Twitter users was able to reward a customer for recommending them. The word of mouth value continues, even with this post. Thanks to Karl at for spotting the example. 3 weeks ago I noticed Stephen Fry (707,000 followers on Twitter) tweet that […]