Archive for August, 2009

The danger in stepping back to gain perspective is that you may no longer hear what customers are saying.

Nokia stretch their 3G usability from the mobile phone to a mobile laptop today, with the launch of the Nokia Booklet 3G. But is it just another netbook? It maybe a touch lighter than the Macbook Air (1.25kg compared to 1.36kg), but it has a much smaller screen (10.1inch versus 13.3 inch). The good news […]

“The best way to predict the future is to create it.” – Peter Drucker

This is a copy of a discussion from the LinkedIn group Strategic Planning Professionals. The question raised by Richard Watkinson Creative Brand Planning Director – Insight & Innovation at project x global: Co-creation in the hands of moderators or the inexperienced just ends up like focus groups – since when has your researcher been creative? […]

The latest track from Radiohead has been released today and is free to download: HERE It’s an atmospheric precursor to them striding the world with their next album. Thom Yorke’s vocal is distant and waveringly melodic. A counter to the hypnotic guitar and looping electronic and bass lines. They sound in magnificent form. Enjoy.

A short but interesting article from Wired Magazine on the fallibility and bias found in referees: HERE 3 Smart Things About Referees By Candice Chan 1 // They listen to the crowd. Researchers asked two sets of soccer refs to judge game clips. One group watched the footage on mute; the other with sound. The […]

A low key, but real-world, example of how a business that followed Twitter users was able to reward a customer for recommending them. The word of mouth value continues, even with this post. Thanks to Karl at for spotting the example. 3 weeks ago I noticed Stephen Fry (707,000 followers on Twitter) tweet that […]

Eric Qualman launches his new book, Socialnomics, later this month. The book explores the surge in adoption of social media activity amongst consumers. Whilst the examples mix pop-psychology with some truly interesting statistics (and few that need source clarification); I’m looking forward to reading the book. The video promo is: HERE (forgive the Fatboy Slim […]

Sad news, John Hughes, the director of several classic movies in the 1980’s (including The Breakfast Club, Ferris Bueller’s Day Off and Home Alone), died of a heart attack today. Hughes started out as a copywriter. He tried writing jokes for comedians, such as Joan Rivers, and eventually moved on to script writing comedy; finding […]

Absolut Anthem


An enjoyable TVC dramatising the brand thought and product ingredients that go into making Absolut. TBWA\ are clearly still able to make this brand compelling.

‘MOBILE Entertainment’ is today reporting that O2 is set to lose its UK exclusivity over the iPhone, claiming to have ‘seen documentation that states it will end officially on October 9th’. Information Services Monthly went on to comment: The original deal with Apple signed in late 2007 is understood to have given O2 rights to […]

You know you’ve been working too many hours on a digital project when you catch yourself emailing a producer the line: ‘I wish real life could be in higher resolution.’

An update on the stats for my blog. Thank you for reading Brand Tao.

People who play video games on the PC don’t usually use the sort of input controller you see for an X-Box, Playstation or Wii. FPS and Strategy games are usually p[layed with a combination of mouse and keyboard. But the most common keyboard keys for movement are W,A,S & D – as these are the […]