3 smart things about referees

13Aug09

A short but interesting article from Wired Magazine on the fallibility and bias found in referees: HERE 3 Smart Things About Referees By Candice Chan 1 // They listen to the crowd. Researchers asked two sets of soccer refs to judge game clips. One group watched the footage on mute; the other with sound. The […]

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Tags: Fallibility, Referees, Wired

Sweet example of a customer recommendation on Twitter linking with a simple reward, then building a word of mouth story

13Aug09

A low key, but real-world, example of how a business that followed Twitter users was able to reward a customer for recommending them. The word of mouth value continues, even with this post. Thanks to Karl at Experiencecurve.com for spotting the example. 3 weeks ago I noticed Stephen Fry (707,000 followers on Twitter) tweet that […]

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Tags: Recommendation, Social Media, Twitter, WOM

Socialnomics – a plug for a new book on the rise of Social Media

13Aug09

Eric Qualman launches his new book, Socialnomics, later this month. The book explores the surge in adoption of social media activity amongst consumers. Whilst the examples mix pop-psychology with some truly interesting statistics (and few that need source clarification); I’m looking forward to reading the book. The video promo is: HERE (forgive the Fatboy Slim […]

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Tags: Eric Qualman, Social Media, Socialnomics