28% of TV viewing now on demand according to TNS

24Sep09

Interesting stat from Google Internet Stats:

A reported 28% of TV viewing time by UK broadband users (aged 16-55) is now on demand (either recorded for later viewing or using an on-demand TV service or watched on the Internet).

Source: TNS/YouTube Media & Audience Study (broadband users aged 16-55), December 2008

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